Santa Clara VTA Riders Union

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Santa Clara VTA Riders Union
P. O. Box 390069
Mountain View, CA  94039-0069
September 29, 2003

The Honorable Ron Gonzales, Mayor
City of San José 
801 N. First Street
San José, CA  95110

RE: 9/30/2003 City Council Meeting - Item 11.3 – Rezoning of 1303 Lick Ave.

Dear Mayor Gonzales:

It has come to our attention that you and the San José City Council will be 
voting on the rezoning of the property at 1303 Lick Avenue – also known as the 
"Alma Bowl" development project - at the upcoming City Council meeting on 
September 30.

SCVTARU supports transit-oriented development such as what is proposed for the 
Alma Bowl site.  High-density development of housing near Tamien station - a hub 
for VTA buses, light rail, and Caltrain – will help encourage future residents 
of the project to use mass transit as an alternative to driving for mobility.  

To maximize the chances that the “Alma Bowl” project will be a successful 
"transit-oriented" development, open space and retail usage must also be 
included as part of the proposal.  This is per the 1995 Specific Plan for 
Tamien that calls for a mixed-use, transit-friendly "village" for the Tamien 
Light Rail station.  However, it has also come to our attention and verified by 
our founder, Eugene Bradley, that no public input from users of the station had 
been solicited regarding the changes to the plan.  SCVTARU would like to know 
why there has been hardly any outreach to users of the Tamien station regarding 
the plan and its changes, and what is being done to prevent this problem for 
future proposed “transit-oriented” development in San José.

According to our research, the nearest retail shopping in the area existed over 
half a mile away (at least a 15 minute walk) on Minnesota and Byrd Streets 
(Albertson's).  As a result, many of the Alma Bowl project's future residents 
would be forced to drive an automobile to access retail or other commercial 
establishments.  This would result not only in reduced transit ridership, but 
also more traffic and more pollution in our air – negating the benefits of 
"transit-oriented" development such as the proposed Alma Bowl project.

As you also sit on the VTA Board of Directors, SCVTARU is sure you are aware of 
the drop in bus and light rail ridership by 13% and 25% respectively from this 
time nearly three years ago.  SCVTARU has noted that poor land use decisions 
made by San José's leaders in the last 50 years are one of the reasons why mass 
transit in the South Bay is underutilized and a poor alternative to driving.

"Transit-oriented" development such as the proposed Alma Bowl project, when 
planned and constructed correctly, increases mass transit ridership, reduces 
pollution in our air, and ultimately improves the quality of life in areas such 
as the Tamien neighborhood.  To that end, SCVTARU encourages you and the San 
José City Council to include mixed-use development in addition to residential 
development when they vote on the Alma Bowl project at the September 30 City 
Council meeting.

Sincerely,

[Eugene Bradley]

Eugene Bradley
Founder, Santa Clara VTA Riders Union

/eeb

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